From losses to relief
For more than a year, a small scale trader in Nairobi watched his once steady business slide into confusion. Customers disappeared without explanation, supplies went bad unexpectedly, and daily sales dropped sharply. Despite changing strategies and cutting costs, nothing seemed to work.
“I knew something was wrong,” the trader said. “This business had sustained my family for years. Suddenly, everything was collapsing, even on days when foot traffic was high.” Friends advised patience, while others suggested the downturn was just bad luck. Still, the losses continued…CONTINUE READING
