Old Mutual General Insurance Kenya (OMGIK) is ramping up its investment in agents and agency networks, betting on human trust and advisory to drive insurance uptake even as digital platforms rapidly transform how policies are sold.
In a bold hybrid distribution strategy, the insurer says intermediaries remain indispensable in bridging the insurance gap—particularly in complex segments such as health, medical, SME, and general insurance—where customers still demand personalized guidance and reassurance.
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