ADVERT 
The growing involvement of men in Mathioya Sub County in the campaign against illicit and third generation alcohol is a welcome and necessary response to a crisis that continues to weaken families and communities. Men are often at the centre of alcohol abuse both as consumers and as household heads whose decisions affect the welfare of children spouses and dependants. Their decision to speak openly take responsibility and mobilise fellow men is therefore an important step towards restoring discipline stability and dignity in homes affected by harmful drinking.
The fight against illicit alcohol cannot be left to government agencies alone. While institutions such as NACADA licensing authorities and the administration have a duty to intensify public awareness enforce operating hours and act firmly against unlicensed bars lasting change must begin within the community. Chiefs elders residents and families must be willing to report illegal brewing and sale of counterfeit alcohol support those struggling with dependency and reject the normalisation of excessive drinking. A community that protects its people from harmful alcohol is also protecting its future.
The situation in Mathioya also reminds society that alcohol abuse is closely linked to wider social problems including family breakdown neglect and mental distress. Men must remain productively engaged support one another and understand that seeking help is a sign of responsibility rather than weakness. Government agencies should respond with sustained prevention and enforcement rather than waiting until lives and livelihoods have already been destroyed. If men continue to lead this campaign with commitment Mathioya can become an example of how communities can reclaim their homes and safeguard the wellbeing of future generations.
James’ Kilonzo Bwire is a Media and Communication Practitioner
